Breastfeeding: women and work

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Australian Breastfeeding Association

Practical suggestions and ideas to assist mothers who continue to breastfeed after returning to the paid workforce, study or any other work involving long periods away from home.

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Practical suggestions and ideas to assist mothers who continue to breastfeed after returning to the paid workforce, study or any other work involving long periods away from home.

Vision

Breastfeeding is recognised as important by all Australians and is culturally normal.

Mission

As Australia’s leading authority on breastfeeding, we support, educate and advocate for a breastfeeding inclusive society.

Objectives

Breastfeeding support

Provide mothers with practical mother-to-mother support and information, enabling them to establish and continue breastfeeding.

Organisational viability

Provide for financial security and economic sustainability by diversifying income streams, protecting and increasing the real value of our financial assets, investing well and using our financial and people resources with economy.

Training, education and resources

Provide high quality and accessible training, education and resources to our volunteers, health professionals and the wider community to ensure skilled, knowledgeable and practical breastfeeding support for mothers.

Advocacy

Strengthen the advocacy work of the Australian Breastfeeding Association to improve breastfeeding outcomes, and through participation in breastfeeding research and policy development, educate the broader community that breastfeeding is normal.

Public awareness and profile

Maintain the Australian Breastfeeding Association as an authoritative, high-profile organisation that is responsive to changing needs to protect, support and promote breastfeeding.

Governance and organisational development

Develop a well-governed, effectively managed, representative and accountable organisation that values and recognises the contributions of its people.

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